
“Live Beyond” is the innovative new lifestyle approach to home buying and selling recently launched by the former W&B Real Estate Team. Known as BEYOND Realty, agency partners Chris Kramer-Nesbitt and Coco (Gingrass) Boden, created a ground-breaking approach to home buying and selling. “We knew we could go beyond what people traditionally encounter during either process. We can find their dream home or sell their existing home faster,” Chris says.
Vision
It took considerable time and effort to find just the right team that understood and could execute Chris’ vision and objectives. Waukesha creative branding agency, Concept Envy, was ultimately chosen to drive the face of the rebranding project. Together, Chris, CoCo and Concept Envy took a hard look at the current real estate industry. They focused on what was missing that people really needed. They also looked at how to build BEYOND Realty into an agency that worked exceptionally well for both buyers and sellers. The result is more than just a rebrand; it is a transformation of traditional home buying and selling. Today, the Live Beyond brand starts by building personal relationships with clients. Then it moves on to understanding their lifestyle goals and expectations. Finally, it ensures that they’re thoroughly educated. BEYOND Realty helps them make the best decisions throughout the process of buying or selling a home.
Home Buying and Selling
Home buyers can do a conventional property search on the site. However, BEYOND Realty’s all-new website experience allows them to search specifically by lifestyle characteristics. First, buyers answer a few key questions to assess their lifestyle goals. Then they are shown recommendations based on their preferences to help them find the ideal property faster. This means that if you are a home seller, a more interested buyer will be exposed to the lifestyle aspects of your listing. This type of information can lead to a faster sale. It’s an innovative opportunity for both home buyers and sellers that is totally new to this industry and only available from BEYOND Realty.